Your website is often the first encounter potential customers have with your business, so constant maintenance on your website is necessary to stay relevant.
If your site is just a few years (or sometimes months) out of date, it can very likely be turning away potential customers or leads. Here are a few reasons why a web redesign is worth the investment.
Like it or not, your web presence is often how your company is judged.
Your website is your company’s face, personality, ID card and main point of contact. You cannot afford to let it become outdated. The consumer has many choices, and if your site appears out of touch, they’ll go elsewhere. Today’s websites should be personalized, dynamic and allow the user to remain engaged, rather than just throw data at them.
Your website is being viewed on multiple devices.
More than 1.2 billion people across the world access the Internet via their mobile devices, with 90% moving between devices to accomplish a goal, according to Google. Is your site optimized to be easily viewed on all of them?
Your website users are evolving.
With the boom of social and mobile, what consumers expect from a website has increased exponentially. Your site has to load fast, respond immediately, adjust to technology and serve up the right content in the right order.
Is your site keeping up with online trends?
The web is loaded with statistics so be careful when doing a general search on web trends, but it’s always a good idea to check out your competitor’s websites. Know what you are up against. Sites like Compete.com and Alexa.com give some statistical insight into company’s and can help you see where you stand in the scheme of things.
Like fashion and hairstyles, websites can easily go out of style. Sometimes though, it takes someone else to notice and let you know that it’s time for a change. If you want your business to always be on the cutting edge of web trends – take a few moments and see how your site stacks up. If you feel like it’s a little out of style – perhaps it’s time to discuss a redesign. We can help! Contact us today.